Summary

The Client

Tomappo is your personal gardening assistant.
Tomappo is an app that gives you the tools and information on how to grow your vegetables, suggesting you when and how to plant specific plants based on your location.

The #JazVrtnar Photo Contest (#IGardener)

The #JazVrtnar (#IGardener) contest laverages on the passion of gardening, Tilen Blazica, founder of Tomappo, says:

“Gardeners are proud of their work and want to show it to everybody, that’s why we decided to leverage on this factor”

By visiting the contest page, users have been able to upload a picture of their gardens and home grown vegetables, they could also like and share their favorite photos. Tomappo decided to give a prize to the most liked photos, giving away a gardening kit, some gardening books and fresh seeds for the gardening season.

Objectives

Tomappo wanted to boost their marketing efforts for the international launch of their new app (in 2016 it will be launched in Uk, Italy, Germany and Austria). To do so, they chose Leevia to launch a photo contest for the Slovenian market, targeted to men and women who love gardening, from 25 to 55 years old, who possess a smartphone. Main objectives of the contest were: growing Facebook likes (Tomappo’s main promotion channel), growing email subscribers and brand awareness.

Results

The campaign got more than 4000 unique visitors, 1196 of them joined the contest, with a conversion rate of 29,7%!

The #JazVrtnar photo contest was promoted inside Facebook, mixing paid media and word of mouth among thematic groups, getting a total of 188 photo entries. 100% of people who uploaded a photo subscribed to Tomappo’s mailing list.

Leevia Photo Contest’s features have been crucial to the success of the contest launched by Tomappo:

“Thanks to the automatic share on user’s Facebook profiles we got new followers and increased our fan base engagement! Moreover, thanks to Leevia’s analytics dashboard we easily discovered top influencers and the photos that got the most likes, comments and shares across social networks”